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Research papers

Launching of the geo magazine in the federal republic of Germany and two years later in France and the United States

The subject of this report are the specific details concerning the launching of the GEO magazine. All other details that were taken into consideration like the analysis of the market, the competition, the target groups, the marketing objectives, etc....

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Imre Breuer
June 15, 1981
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Citation

Breuer, I. (1981a, June 15). Launching of the geo magazine in the federal republic of Germany and two years later in France and the United States. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/launching-of-the-geo-magazine-in-the-federal-republic-of-germany-and-two-years-later-in-france-and-the-united-states


Research papers

What if..?

The purpose of this lecture is to give an impression of the possibilities which are open to the magazine publisher through the use of computer-models. They are pieces of electronic equipment which give the publisher a chance of seeing how his...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Peter Rosendahl
June 15, 1981
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Citation

Rosendahl, P. (1981a, June 15). What if..?. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/-what-if-


Research papers

Life cycle and income segmentation

In media research we are generally concerned, either explicitly or implicitly, with measures of media audiences on the one hand and with measures related to the consumption of goods and services on the other. In a given survey it may be possible to...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Pym Cornish
June 15, 1981
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Citation

Cornish, P. (1981a, June 15). Life cycle and income segmentation. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/life-cycle-and-income-segmentation


Research papers

Advertising in Europe

The developments of publishing in the decade regarding innovation and the competitive situation first of all requires an analysis of the present situation of the media scene in Europe. Four years ago it was rather difficult to give a general summary...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: F.-Jürgen Stockmann
June 15, 1981
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Citation

Stockmann, F. (1981a, June 15). Advertising in Europe . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/advertising-in-europe-


Research papers

The outlook for publishing in Europe

In the field of publishing, an important process of structural change has taken place since the beginning of the seventies. This restructuring process was largely caused by the development of consumer behaviour, which was especially strongly...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Rudolf W. Boos
June 15, 1981
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Citation

Boos, R. W. (1981a, June 15). The outlook for publishing in Europe. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-outlook-for-publishing-in-europe