Resources Library by ANA

Attitude segmentation as contained in the single source approach exemplified by environment consciousness

It is a well known fact that environmental consciousness as a social trend has been gaining ground for several years. A large amount of survey results consistently show an immense increase. A GfK survey, in which people were asked to spontaneously...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: Wolfgang Adlwarth, Fawzia Vardag

June 15, 1987

The central Adlab experience with single source data

The AdLab Panel was set up in the Central TV area of England in September 1985 after a pilot study. By June 1987 it had been running for 21 months. The experience of the first year’s operations is contained within the attached summary paper....

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Author: John Parfitt

June 15, 1987

New technology contributions to new product and advertising strategy testing

This paper describes how new technology has been applied to single-source data designs for advertising strategy and new product testing in the United States. The history of single-source data is developed with regard to definition and utility. The...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Author: Laurence N. Gold

Company: Nielsen

June 15, 1986

In home electronic measurement of consumer behavior

Single-source, an expression being used in the United States to describe a system that would combine the measurement of an individual consumer's product purchase and TV viewing behavior, is widely believed to hold a high potential solution to the...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Author: William F. Mckenna

June 15, 1986

Future information technology

This paper describes recent developments in the application of high technology to the collection and utilisation of information for marketing decision makers. Since this technology has been applied to single-source data designs for advertising...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Author: Laurence N. Gold

Company: Nielsen

June 15, 1986

Single source data

In this paper we look at two such developments, one affecting the way in which people use television and the other their purchasing patterns, related particularly to grocery products. We then consider the ways in which market research has to adapt...

Catalogue: Seminar 1986: New Developments In Media Research

Author: Stephan Buck

June 15, 1986

A possible solution to the problem of missing data when integrating results of studies using the same sample

In the business environment a rapid response to management questions about the development of the status and the characteristics of the marketplace is key to the success of the business entity. Particularly the marketplace for information processing...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Kees Fiolet, Peter J.A. Groot

Company: IBM Corporation

June 15, 1984

Strategies for utilizing single source consumer panel records (product bar codes) to determine effective media frequency

This paper describes a new technology that will potentially improve specificity in targeting advertising. After a long period of little industry attention, the effective targeting of advertising has recently been given greater priority by the...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Jan Willem Bol, Lynn Y.S. Lin

Company: Burke, Inc.

June 15, 1984

Revision of the social class concept

This paper summarizes the results of an investigation into the predictive power not only of social class but also of income and other socio-economic and demographic variables. Special attention is paid to the discriminatory value of these variables...

Catalogue: Seminar 1982: Classifying Consumers

Authors: Jean F. K. Dinjens, Jan Ligthart

June 15, 1982