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Research papers

Building a hotel brand: How a business class hotel discovered its brand

Grupo Posadas discovered a disconnect between its high-performing Fiesta Inn brand and that brand's core customer, the business traveler. A variety of research methodologies were used to re-build Fiesta Inn around a Brand DNA to meet the needs of...

Catalogue: Leisure 2006
Author: Zachary Conen
October 8, 2006
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Citation

Conen, Z. (2006a, October 08). Building a hotel brand: How a business class hotel discovered its brand. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/building-a-hotel-brand-how-a-business-class-hotel-discovered-its-brand