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Research papers

Revolutionising Product Testing and Optimisation with Artificial Intelligence

What do a driverless car, a drone delivering a package at the top of a skyscraper, a robotic instrument performing surgery and a robot amusing the elderly all have in common with each other? Artificial intelligence! As a unique combination of science...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Hoshang Dotiwala, Jason Cohen
Companies: IPSOS, NielsenIQ
November 22, 2023
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Citation

Dotiwala and Cohen (2023a, November 22). Revolutionising Product Testing and Optimisation with Artificial Intelligence. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/revolutionising-product-testing-and-optimisation-with-artificial-intelligence


Videos
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Citation

(2023a, November 13). Generative AI Current Limitations, future promises. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/generative-ai-current-limitations-future-promises


Videos

Generative AI Current Limitations, future promises

Catalogue:
Author:
Company: IPSOS
November 13, 2023
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Citation

(2023a, November 13). Generative AI Current Limitations, future promises. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/generative-ai-current-limitations-future-promises


Webinars

Polling the 2024 US election

What's it about?The November 2024 American presidential election might be historic: Two Presidents, Joe Biden and Donald Trump in a rematch of 2020. Faced with criticism following that election and the emergence of extreme right and left voters,...

Catalogue: Webinars 2023
Authors: Jean-Marc Leger, Kathy Frankovic, Clifford Alexander Young, David Lauter, John Anzalone, Bill McInturff
Companies: Leger, IPSOS, Los Angeles Times, Public Opinion Strategies, Impact research
November 8, 2023
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Citation

Leger et al. (2023a, November 08). Polling the 2024 US election. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/polling-the-2024-us-election


Videos
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Citation

Passingham et al. (2023a, October 05). Who questions the questioners?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/who-questions-the-questioners-


Videos
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Citation

Page, B. (2023a, October 05). Keynote - Supercharged Research in a Polarised World. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/keynote-supercharged-research-in-a-polarised-world


Videos

Turbocharged takeaway

Key takeaways from the Power-up stage at Congress 2023. The session looked at Genz and their mindset

Catalogue: Congress 2023
Author: Bianca Saldanha
Company: IPSOS
October 3, 2023
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Citation

Saldanha, B. (2023a, October 03). Turbocharged takeaway. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/turbocharged-takeaway


Videos

Human or AI?

The impact of AI on the future of the market research industry is a topic that is currently generating a lot of discussion, excitement and fear. The implications of AI for our industry are varied and cover a wide range of potential areas of...

Catalogue: Congress 2023
Authors: Cecile Carre, Eva Wittmann
Company: IPSOS
September 27, 2023
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Citation

Carre and Wittmann (2023a, September 27). Human or AI?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/human-or-ai-12194


Research papers

New Trends on Healthcare Research in Latin America

What is the current landscape of the healthcare sector in Latin America? What are the main trends that any professional needs to be aware of if looking to conduct market research with medical audiences in this part of the world? This paper aims to...

Catalogue: Latin America 2023
Authors: Fabiola Suarez, Alberto Rosas, Laura Romero
Companies: IPSOS, Fine
April 24, 2023
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Citation

Suarez, Rosas and Romero (2023a, April 24). New Trends on Healthcare Research in Latin America. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/new-trends-on-healthcare-research-in-latin-america