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Mindshare's journey to mobile

5000 consumers in 10 countries in the MENA region answering surveys on their mobile phone for over 12 months - the ultimate solution to get in-the-moment consumer behavior insight in the region.Mindshare was the first in the GCC to think of using...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Alistair Hill, Rabih Soueidi
Company: MindShare
June 15, 2015

Research papers

Designing questions for children

The paper considers important aspects of designing questions for children. It commences with a discussion of the constraints and limitations of conducting questionnaire-based research with children, covering such items as the difficulty of recording...

Catalogue: Seminar 1980: Children And Young People
Author: Paul A. Mayes
June 15, 1980

Research papers

Tv audience data checkup

In the Federal Republic of Germany and West-Berlin there are three research instruments delivering TV audience data in a periodic manner: 1. Teleskopie, a panel with continuous daily measurement based on 1650 TV households with 3400 adults and 620...

Catalogue: Seminar 1982: Improving Media Research
Author: Jürgen Pfifferling
June 15, 1982

Research papers

The measurement of sales of animal health and veterinary products in Europe

My paper starts with a brief description of EFPIA, which was established in 1977 to represent the pharmaceutical industry in W. Europe and refers to its changing role in the animal health field within the past year. It consists of sixteen...

Catalogue: Seminar 1987: Identifying Change in European Agriculture
Author: John W. Prior
June 15, 1987

Research papers

Meeting media data needs in the age of the Europlanner

The first part of this paper is concerned to describe the changes that are taking place in the organisational structure of companies operating across Europe. These changes give rise to the central control of marketing and communication resources, and...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: Peter Masson
Company: Bucknull & Masson
June 15, 1992

Research papers

Measurement of the objective and subjective speed of inflation

This paper is devoted to a discussion of the influence of high inflation economies dominated in most countries of Eastern Europe and the former Soviet Union on the choice of marketing strategy and the ways to measure the speed of inflation. The first...

Catalogue: CEE Conference 1995: Towards A Market Economy
Author: Anna V. Andreenkova
Company: CESSI- Institute for Comparative Social Research
April 1, 1995