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Research papers

Motivational rivalries and corporate compartmentation (French)

Coherence between strategy and policies. Psycho-sociological studies to be undertaken and methods to be applied for diagnostic purposes. Study of bases of corporate communications, and communications barriers. Personnel motivations and corporate...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Guy Serraf
August 1, 1967

Research papers

Creating a service culture

This paper outlines the research programme which has been instituted to monitor the multifarious aspects of the Customer First Programme instituted in Lloyds Bank. This is initially planned to span two and a half years. The elements of the research...

Catalogue: Seminar 1987: Strategies For Service Management
Authors: Don Porter, John F. Swift
June 15, 1987

Research papers

Motivational rivalries and corporate compartmentation

Coherence between strategy and policies. Psycho-sociological studies to be undertaken and methods to be applied for diagnostic purposes. Study of bases of corporate communications, and communications barriers. Personnel motivations and corporate...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Guy Serraf
August 1, 1967

Research papers

Motivational rivalries and corporate compartmentation (French)

Coherence between strategy and policies. Psycho-sociological studies to be undertaken and methods to be applied for diagnostic purposes. Study of bases of corporate communications, and communications barriers. Personnel motivations and corporate...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Guy Serraf
August 1, 1967

Research papers

The company image as perceived by company personnel

The thesis developed is that if a company image is to be effective it must be upheld by all company personnel, and it must be based on fact. The paper falls into two sections. Section A: Some general conclusions based on the work in the area indicate...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Sherril Kennedy
June 15, 1971

Case studies

I hadn't really thought about that!”

Ethical behaviour can have very positive impacts on corporate performance, resulting in higher employee motivation and involvement, lower staff turnover and a better bottom line. This presentation reviews a pioneering case study of how Unilever built...

Catalogue: Congress 2011: Impact
Authors: Agnes Nairn, Marie-Agnes Beetschen
Company: Unilever
September 18, 2011