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Research papers

Re-interviewing in attitude surveys

A previous ESOMAR Paper on domestic energy saving discussed an experimental study in which were tested the predictive values of simple attitude statements. This present paper discusses a second experimental study which aims to test the usefulness of...

Catalogue: Seminar 1977: Social Research
Authors: Pamela Mills, Elizabeth H. Taylor
Company: KANTAR TNS Malaysia
December 1, 1977
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Citation

Mills and Taylor (1977a, December 01). Re-interviewing in attitude surveys. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/re-interviewing-in-attitude-surveys