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B.V., E. (2021a, September 20). Global Market Research 2021. ANA - ESOMAR. Retrieved December 11, 2024, from
https://ana.esomar.org/documents/global-market-research-2021
Hunter, J. (2012a, June 15). What markets to enter when informing a global market strategy?. ANA - ESOMAR. Retrieved December 11, 2024, from
https://ana.esomar.org/documents/what-markets-to-enter-when-informing-a-global-market-strategy-
Reid and Crompton (2001a, September 23). It's what inside that counts . ANA - ESOMAR. Retrieved December 11, 2024, from
https://ana.esomar.org/documents/it-s-what-inside-that-counts-
Thomson and Woodham (1997a, October 22). Myths and realities of the global young consumer . ANA - ESOMAR. Retrieved December 11, 2024, from
https://ana.esomar.org/documents/myths-and-realities-of-the-global-young-consumer-
Kosaka, H. (1995a, June 15). Seeking common factors for standardization strategy in global marketing. ANA - ESOMAR. Retrieved December 11, 2024, from
Love, R. (1995a, June 15). Key competitive differentiators. ANA - ESOMAR. Retrieved December 11, 2024, from
https://ana.esomar.org/documents/key-competitive-differentiators
Klein, P. (1992a, June 15). Should advertising strategies for international brands be global or multinational?. ANA - ESOMAR. Retrieved December 11, 2024, from
Kosaka, H. (1992a, June 15). A Global marketing strategy responding to national cultures. ANA - ESOMAR. Retrieved December 11, 2024, from
https://ana.esomar.org/documents/a-global-marketing-strategy-responding-to-national-cultures
Williamson, M. (1992a, June 15). To find opportunities in the youth market. ANA - ESOMAR. Retrieved December 11, 2024, from
https://ana.esomar.org/documents/to-find-opportunities-in-the-youth-market