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Research papers

Creating an inspirational environment in B2B

This presentation offers a hybrid analogy study showing how other business areas inspire product development for dental cementation. First, we used social media for a process of worldwide brainstorming with people doing cementation. We then chose...

Catalogue: Congress 2014: What Inspires?
Authors: Tanja Woppmann, Sylvia Casagranda, Kathrin Wahl, Andreas Woppmann
September 10, 2014
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Citation

Woppmann, Casagranda, Wahl and Woppmann (2014a, September 10). Creating an inspirational environment in B2B. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/creating-an-inspirational-environment-in-b2b


Research papers

Cultural anchoring

Managing the complexities of brand architecture has never been more challenging. Product commoditisation and competitive intensification have heightened the importance of building deep brand connections with target audiences. Meanwhile, market...

Catalogue: Congress 2014: What Inspires?
Authors: Neale Cotton, Julian Dunne
Company: The Lab Strategy & Planning
September 10, 2014
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Citation

Cotton and Dunne (2014a, September 10). Cultural anchoring. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/cultural-anchoring


Research papers

Nature VS. nurture: Can you change your innovation's destiny?

When it comes to innovation, what side of the nature vs. nurture debate are you on?While some marketers like the late Steve Jobs believe that a new product idea is either good or bad and success will follow accordingly, others believe different...

Catalogue: Congress 2014: What Inspires?
Authors: Helen Wing, Lee Markowitz, Lucy Balbuena Robles, Paul Crowe
Company: Ipsos MRBI
September 10, 2014
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Citation

Wing, Markowitz, Balbuena Robles and Crowe (2014a, September 10). Nature VS. nurture: Can you change your innovation's destiny?. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/nature-vs-nurture-can-you-change-your-innovation-s-destiny--8349


Videos

Nature VS. nurture: Can you change your innovation's destiny?

When it comes to innovation, what side of the nature vs. nurture debate are you on?While some marketers – like the late Steve Jobs – believe that a new product idea is either good or bad and success will follow accordingly, others believe...

Catalogue: Congress 2014: What Inspires?
Authors: Helen Wing, Lee Markowitz, Lucy Balbuena Robles, Paul Crowe
Company: Ipsos MRBI
June 15, 2014
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Citation

Wing, Markowitz, Balbuena Robles and Crowe (2014a, June 15). Nature VS. nurture: Can you change your innovation's destiny?. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/nature-vs-nurture-can-you-change-your-innovation-s-destiny-


Videos

'Power of laughter'

This presentation will demonstrate inspiration in the following ways:-inspiring innovation in the measurement of actual audience reaction to content-new insights to inspire and inform the creation of visual content and the scheduling of advertising...

Catalogue: Congress 2014: What Inspires?
Authors: Christian Kurz, Jo McIlvenna, James Guerrier, Julia Lamaison
Company: GfK
June 15, 2014
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Citation

Kurz, McIlvenna, Guerrier and Lamaison (2014a, June 15). 'Power of laughter'. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/-power-of-laughter--8150


Videos

Car clinics 3.0

For Toyota Motor Europe, the biggest challenge is capturing reliable consumers’ feedback in the beginning of the car development process before prototypes are build. As the first moments of exposure to a new car in the showroom are very...

Catalogue: Congress 2014: What Inspires?
Authors: Fatima El-Khatib, Ronny Pauwels, Wim Hamaekers
June 15, 2014
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Citation

El-Khatib, Pauwels and Hamaekers (2014a, June 15). Car clinics 3.0. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/car-clinics-3-0


Videos

Creating an inspirational environment in B2B

This presentation offers a hybrid analogy study showing how other business areas inspire product development for dental cementation. First, we used social media for a process of worldwide brainstorming with people doing cementation. We then chose...

Catalogue: Congress 2014: What Inspires?
Authors: Tanja Woppmann, Sylvia Casagranda, Kathrin Wahl, Andreas Woppmann
June 15, 2014
×

Citation

Woppmann, Casagranda, Wahl and Woppmann (2014a, June 15). Creating an inspirational environment in B2B. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/creating-an-inspirational-environment-in-b2b-8175


Videos

Inspiring insight to action

For the first time ever, more than half of the world’s population lives in urban areas and we have truly become a ‘City planet’. Cities are a place to discover, enjoy your passions, be curious, and create memories – whether you...

Catalogue: Congress 2014: What Inspires?
Author: Christina (Tina) M. Nathanson
June 15, 2014
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Citation

Nathanson, C. M. (2014a, June 15). Inspiring insight to action. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/inspiring-insight-to-action


Videos

Empowering a community to own the future

This presentation details a large-scale community consultation program that has informed The Queensland Plan: A 30 year vision for Queensland. This study engaged every State Member of Parliament, industry leaders, the business community and the...

Catalogue: Congress 2014: What Inspires?
Authors: Maree Taylor, Adam Hinds
Company: Colmar Brunton
June 15, 2014
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Citation

Taylor and Hinds (2014a, June 15). Empowering a community to own the future. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/empowering-a-community-to-own-the-future-8188