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Videos

One is greater than one million

To contribute to society, we usually think about donations. However, if we use our expertise to conduct research to address the burning issues in society, it can bring much more value than we thought. One powerful finding provided by market research...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Thinh Phan Quang
Company: TITA Research
June 15, 2016
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Citation

Phan Quang, T. (2016a, June 15). One is greater than one million. ANA - ESOMAR. Retrieved February 07, 2026, from


https://ana.esomar.org/documents/one-is-greater-than-one-million


Videos

Red alert

It is estimated that there are 20 million commercial sex workers in India, and around 80% of these are victims of sex trafficking. Kidnapped or lured from their homes, these women and girls are forced to succumb to sexual exploitation as sex workers...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Ram Prasad, Elca Grobler, Sharan Sharma
June 15, 2016
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Citation

Prasad, Grobler and Sharma (2016a, June 15). Red alert. ANA - ESOMAR. Retrieved February 07, 2026, from


https://ana.esomar.org/documents/red-alert


Videos

Transformational strategy

Every industry is being disrupted by changing conditions in their operating environment - the market research industry is no exception. In such disruptive times, the purpose of strategy development must be to transform the business, to re-conceive...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Steve Tighe
June 15, 2016
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Citation

Tighe, S. (2016a, June 15). Transformational strategy. ANA - ESOMAR. Retrieved February 07, 2026, from


https://ana.esomar.org/documents/transformational-strategy


Videos

Improving the return on insights

The drive for - insights into action - in companies has empowered workers/employees to co-create plans into real "action" every single day. In order to do that within our organisation, we created an interactive platform: the "Activation Studio". The...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Tom De Ruyck, Erica Van Lieven
June 15, 2016
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Citation

De Ruyck and Van Lieven (2016a, June 15). Improving the return on insights. ANA - ESOMAR. Retrieved February 07, 2026, from


https://ana.esomar.org/documents/improving-the-return-on-insights


Videos

Revolutionising Asia

With social media evolving ever more rapidly, influencing the way people communicate and business operates - the need to understand the emerging trends revolutionising social media, particularly in APAC, has never been greater.Through a unique...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Robert Fry, Jennifer Serrano, Michael Fegan, Bonnâe Ogunlade
Companies: Research Now SSI, VoxPopMe Ltd
June 15, 2016
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Citation

Fry, Serrano, Fegan and Ogunlade (2016a, June 15). Revolutionising Asia. ANA - ESOMAR. Retrieved February 07, 2026, from


https://ana.esomar.org/documents/revolutionising-asia


Videos

ESOMAR Representatives capsule

A move from autocracy to democracy, political polling is coming of age in some countries. Hear what is happening in Indonesia and Myanmar from two of the ESOMAR Country representatives.

Catalogue: Asia Pacific 2016: Get Connected!
Authors: John Smurthwaite, Harry Puspito, Marita Schimpl
June 15, 2016
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Citation

Smurthwaite, Puspito and Schimpl (2016a, June 15). ESOMAR Representatives capsule. ANA - ESOMAR. Retrieved February 07, 2026, from


https://ana.esomar.org/documents/esomar-representatives-capsule


Research papers

The science of engagement

How do consumers interact with different forms of news content online? How engaged are users to various forms of native content, which is now an $8 billion industry? BBC's Science of Engagement research aims to answer these burning questions for...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Sally Wu, Patrick Fagan, Andrew Tenzer
May 19, 2016
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Citation

Wu, Fagan and Tenzer (2016a, May 19). The science of engagement. ANA - ESOMAR. Retrieved February 07, 2026, from


https://ana.esomar.org/documents/the-science-of-engagement-8660


Research papers

Authentic amplification or echo chamber?

It's not an 'attention economy' we live in, it's an 'engagement economy'. Engagement is what leads to impact on brand perceptions, yet most brands are still aiming for 'likes' and 'shares' in their social activation. To help brands activate, social...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Anne Rayner
Company: KANTAR TNS Malaysia
May 19, 2016
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Citation

Rayner, A. (2016a, May 19). Authentic amplification or echo chamber?. ANA - ESOMAR. Retrieved February 07, 2026, from


https://ana.esomar.org/documents/authentic-amplification-or-echo-chamber-


Research papers

Finding and communicating the story in the data

Most people now agree that storytelling is the key to communicating market research insight and that the target is to create impact. However, there is much less agreement and material about the problem of how to find the story in the data. Some...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Ray Poynter
May 19, 2016
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Citation

Poynter, R. (2016a, May 19). Finding and communicating the story in the data. ANA - ESOMAR. Retrieved February 07, 2026, from


https://ana.esomar.org/documents/finding-and-communicating-the-story-in-the-data-8645