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Recall or re-enact?

How much of a role does the search engine play in the online purchasing journey? What about social media, cyber influencers, and the e-commerce sites?As part of HP's pursuit to understand the customer's digital footprint, HP embarked on a partnership...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Ng Chong Hin, Evelyn Chok, Jinyu Lim, Nidhi Khanwalkar, Hui Xin Cheah
Company: Consulting Group - Asia Insight Pte. Ltd.
June 15, 2016
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Citation

Chong Hin, Chok, Lim, Khanwalkar and Cheah (2016a, June 15). Recall or re-enact?. ANA - ESOMAR. Retrieved February 08, 2026, from


https://ana.esomar.org/documents/recall-or-re-enact-


Research papers

Recall or re-enact?

How much of a role does the search engine play in the online purchasing journey? What about social media, cyber influencers, and the e-commerce sites?As part of HP's pursuit to understand the customer's digital footprint, HP embarked on a partnership...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Ng Chong Hin, Evelyn Chok, Jinyu Lim, Nidhi Khanwalkar, Hui Xin Cheah
Company: Consulting Group - Asia Insight Pte. Ltd.
May 19, 2016
×

Citation

Chong Hin, Chok, Lim, Khanwalkar and Cheah (2016a, May 19). Recall or re-enact?. ANA - ESOMAR. Retrieved February 08, 2026, from


https://ana.esomar.org/documents/recall-or-re-enact--8653


Research papers

Vodafones Life Lens

The current state of technological progress is both breathtaking and bewildering. While innovation continues to surge forward, people are left questioning whether these advances are solving their real-life challenges or adding additional layers of...

Catalogue: Congress 2026
Authors: Philip Cooper, Victoria Maxey, Rhiannon Price, Silvia Gatti, Sarah Emblin, Mike Taylor
Companies: Simpson Carpenter, We Live Context, Vodafone Group
January 1, 1970
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Citation

Cooper et al. (1970a, January 01). Vodafones Life Lens. ANA - ESOMAR. Retrieved February 08, 2026, from


https://ana.esomar.org/documents/vodafone-s-life-lens