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Research papers

Sources of error in the personal interview

This paper is concerned with the quality of the data derived from the personal interview. The possible sources of error at each stage of the interview are examined. Error arising from the selection of respondents by the interviewer, and from faulty...

Catalogue: The European Marketing Research Review 1972
Author: Joan Macfarlane Smith
June 15, 1972
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Citation

Macfarlane Smith, J. (1972a, June 15). Sources of error in the personal interview. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/sources-of-error-in-the-personal-interview


Research papers

Multi-country research

The purpose of this paper is to discuss briefly the organisation of the international research functions within the agency. International market researchers often discuss the problems of planning and executing individual multi-national surveys but, I...

Catalogue: Seminar 1971: Multi-Country Research
Author: Ian Jarvis
June 15, 1971
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Citation

Jarvis, I. (1971a, June 15). Multi-country research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/multi-country-research


Research papers

Research into consumer motivation within the framework of marketing information systems

Motivation research in the consumer markes is too little used as a systematic means of obtaining information within the framework of marketing information systems. On the other hand it is sometimes used wrongly as ad hoc research of which more is...

Catalogue: The European Marketing Research Review 1971
Author: Robert Gijs
June 15, 1971
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Citation

Gijs, R. (1971a, June 15). Research into consumer motivation within the framework of marketing information systems. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/research-into-consumer-motivation-within-the-framework-of-marketing-information-systems


Research papers

The myth of the percentage sample

This paper has argued that the sample size necessary in a survey does not primarily depend upon the size of the population from which the sample is to be drawn, but from other factors concerning the basic characteristics of the population and the...

Catalogue: The European Marketing Research Review 1970
Author: P. G. Moore
June 15, 1970
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Citation

Moore, P. G. (1970a, June 15). The myth of the percentage sample. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-myth-of-the-percentage-sample


Research papers

Reply to Mr. Collins

My own paper emphasised the need for us to take a closer look on the standards at which much exploratory qualitative work was conducted; my own view remains that if we are honest with ourselves there must be scope for improvement here.

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: John F. Drakeford
February 1, 1970
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Citation

Drakeford, J. F. (1970a, February 01). Reply to Mr. Collins. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/reply-to-mr-collins