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Research papers

The Canadian RTS study

By returning to the sample of Canadians who filled out a BBM radio diary, BBM Canada was able to bring an extensive product and customer behavior database combined with BBM's radio ratings to desktops in Canadian radio stations, agencies and...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Craig Dorning, Pasquale A. Pellegrini
June 16, 2003

Research papers

Passive VS. button pushing

The authors report findings from an extensive analysis comparing two TV meter panels in Quebec and Canada; the TNS Picture Matching technology (PMT) and Arbitron's Portable People meter (PPM). Paramount in this comparison is the passive nature of...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Authors: Ken Purdye, Pasquale A. Pellegrini
June 18, 2004

Research papers

An update on international PPM activities

This paper describes the current status of international PPM research activities. During the past year, research organizations have begun to evaluate and operate the PPM technology in their own countries. The details of the recent compliance test in...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Dan Ames, Pasquale A. Pellegrini, Dominique Vancraeynest
Companies: Nielsen, KANTAR TNS Malaysia
June 17, 2003

Research papers

Pushing picture matching to the limit

This paper provides a summary of BBM Canada's picture matching experience over the last four years. The authors focus on how well picture matching compares with DFM, how multimatching is handled, the problem of unmatched viewing, picture matching's...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Ken Purdye, Pasquale A. Pellegrini
June 9, 2002

Research papers

Station to station

The authors report findings from a comprehensive analysis of radio audience data captured by Arbitron's Portable People Meter (PPM). The paper compares the diary and PPM results for a common area and time period and list of stations.Comparisons, not...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Ken Purdye, Pasquale A. Pellegrini
June 21, 2005

Research papers

Panel-centric hybrid measurement

The long standing disparities between panel-based online audience measurement data and site-centric or "Web Analytics" data has been troublesome for practitioners of online marketing and advertising for over 10 years. More recently, it has become...

Catalogue: WM3 2009: Change Is In The Air...
Author: Pasquale A. Pellegrini
Company: comScore ARS
May 7, 2009

Research papers

Panel turnover and fatigue

This paper describes a cross-sectional analysis of three people meter panels in Canada, one of which has been operating since 1997. With no formal 'forced turnover' policy, BBM Canada is ideally suited to examining 'time in panel' or 'panel fatigue'...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Ken Purdye, Pasquale A. Pellegrini
June 17, 2003

Research papers

PPM and RFID

This paper presents ground-breaking research on audience measurement across platforms, especially print, using the Arbitron Portable People Meter; (PPM) combined with Radio Frequency Identification (RFID).Specifically, this paper addresses four key...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Pasquale A. Pellegrini, Adam Gluck
Company: Nielsen
June 1, 2008

Research papers

Canada's cross media consumer database

As magazines are increasingly delivered in multi-platform digital formats, and the internet continues to grow as an advertising medium, the convergence of these two trends leads buyers and sellers to seek one single source for media and consumer...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Pasquale A. Pellegrini, Hastings Withers
Company: comScore ARS
October 21, 2010