Resources Library by ANA

Event & sponsorship valuator

How much should I pay for an event or sponsorship? Is there a reliable and comprehensive decision support system that can help companies in decision making process with regard to events sponsorship buying? Events sponsorship valuator makes research...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Matteo Cardani, Carlotta Ventura

Company: Wavemaker

October 21, 2010

How mobile is changing the sociology, psychology, and the entertainment/work environment

Mobile has emerged as the new mass distribution medium, supplanting traditional media -including the Internet- and is now the one device where consumers can access audio and video, while communicating via text, email, social media, and web browsing....

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Ed Cohen, Paul Jacobs

October 21, 2010

Integrating word of mouth into consumer centric measurement

This paper addresses the incorporation of Word of Mouth (WOM) measurement into the TouchPoints multi-media database. It allows investigation of the most effective means of reaching groups to effectively schedule paid and owned media to drive earned...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Lynne Robinson, Ed Keller

October 21, 2010

The digital day

People have more flexibility and choice than ever before when it comes to what, how and when they access media content and use communications services. The research presented here provides a snapshot of people's media and communications behaviour...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Kate Reeve, Jane Rumble, Guy Holcroft

Companies: GfK, Ofcom

October 21, 2010

A long engagement

Over 40 years ago Bass and Parsons declared that measuring the impact of advertising on sales is the most difficult and controversial problem in marketing. While still a challenge today, measurement of the effect of advertising has progressed....

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Author: Jennifer Taylor

October 21, 2010

Measurement of the mobile internet audience

The mobile phone has become an indispensable tool during the course of our daily activities. Development of 3G networks combined with that of smartphones has accelerated the use of the mobile internet. This media's success in meeting the need for...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Author: Laurent Battais

Company: Mediametrie

October 21, 2010

The connected audience

This paper examines the big question facing media owners as they migrate content and advertising between diverse platforms: how do they optimize the impact of each platform when it's hard to measure their combined reach and the way they interrelate?...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Jennie Beck, Rhiannon Griffiths

Company: KANTAR TNS Malaysia

October 21, 2010

Reach/frequency and optimization challenges as traditional media go digital

The 'long tail' of digital media creates new challenges, not only for audience measurement but also for the design of media research databases, analytical systems and reach/frequency models. Current reach/frequency and optimization models generally...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: Tony Jarvis, Pete Walsh

October 21, 2010

Horses for courses - RPD or PeopleMeter?

This paper revisits predictions made in one of the very first papers about Return Path Data delivered in 2005 at WAM . Incorporating findings from a qualitative survey of clients conducted exclusively for this paper, the presenters examine how the...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator

Authors: George Shababb, Richard Marks

Company: KANTAR TNS Malaysia

October 21, 2010