You searched for: "*"

The results has been filter on Authors containing Joel D. Levy.
ANA has found 1 results for you, in 102 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The negative exponential

This paper shows how RBL responded to marketing managements' changed needs by adapting mini-testing methodology to reduce the time necessary for testing in a way which preserved the extended observation of the repeat buying behaviour of panellists as...

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Author: Joel D. Levy
June 15, 1988