You searched for: "*"

The results has been filter on Catalogues containing ESOMAR Congress 1974: The Challenges Facing Marketing Research.
ANA has found 64 results for you, in 302 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Marketing advertising patterns

This paper is based on retail store audits covering the consumer sales movement of 101 established brands of food, household and toiletry products over a seven to ten year period ending 1970-1972. Consumer sales are expressed as a share of market for...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: James O. Peckham
September 1, 1974