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Research papers

Sources of error in the personal interview

This paper is concerned with the quality of the data derived from the personal interview. The possible sources of error at each stage of the interview are examined. Error arising from the selection of respondents by the interviewer, and from faulty...

Catalogue: The European Marketing Research Review 1972
Author: Joan Macfarlane Smith
June 15, 1972

Research papers

Selection and training of interviewers

The methods of interviewer selection in current use are examined, reference being made to those described by Dr. Noelle Neumann and Mr. Paul Berent in their papers read at the Esomar Congress in Evian in 1962. The interviewer selection methods used...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Joan Macfarlane Smith
June 15, 1969