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Research papers

Qualitative research among consumers in Arab countries

The main purpose of this paper is to review the current status of qualitative research in the Arab world. The survey first considers the meaning and significance of qualitative research as well as its specific importance to the Arab world....

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Tawfik Abdel-Mohsen, Michael J. Baker, Tarek B. Arafa, Gamal El-Don M. El Morsy
June 15, 1987
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Citation

Abdel-Mohsen, Baker, Arafa and El Morsy (1987a, June 15). Qualitative research among consumers in Arab countries. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/qualitative-research-among-consumers-in-arab-countries


Research papers

The use of social research in public service advertising

This paper will demonstrate how research was used to solve one of Egypt's most serious problems "Infant Mortality Resulting from Dehydration". Today, four years later, we are, indeed happy and proud, to state that as a result of the advertising...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Loula Zaklama, Farag El Kamel
Company: RadaResearch & Public Relations Company
June 15, 1987
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Citation

Zaklama and El Kamel (1987a, June 15). The use of social research in public service advertising. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/the-use-of-social-research-in-public-service-advertising


Research papers

Survey research in developing countries

This paper discusses the general state of survey research in Egypt, with emphasis on public opinion surveys. It discusses, after reviewing the development of survey research, survey priorities, public opinion surveys, some methodological...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Nahed Saleh
August 1, 1975
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Citation

Saleh, N. (1975a, August 01). Survey research in developing countries. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/survey-research-in-developing-countries