Resources Library by ANA

Online Research Trends in the Middle East

Catalogue: Congress 2023

Author: Kaushik Mukherjee

Company: GNN

October 5, 2023

What you need to know about conducting research in the Middle East

As we ever-expand our global purview, it becomes critical for market research professionals to understand the global consumer landscape. Creating good, valid research often requires an understanding of consumer behavior, local customs, and more....

Catalogue: Webinars 2017

Author: Nader Kobeissi

Company: Toluna

November 7, 2017

MENA spending patterns: Where does the money go?

The inflation wave is hitting full force in the Middle East & North Africa region, at a time where the political scene is not holding strong grounds. Anxiety levels are surging. People are torn between their dreams and aspirations AND the need to...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact

Authors: Mona Ahmed, Asli Kokcu Peksen, Ghaida Fatany

March 21, 2017

Welcome to the sensorium of Whatsapp

There is no 'sense' in data until it encompasses all senses of the consumer, there is no 'experience' as valuable as the one shared in real time by the consumer and there is no 'communication' as authentic as the one that is initiated by the...

Catalogue: MENAP Forum 2016: From Transformation To Activation

Author: Kshipra Rustogi

Company: FeedBack Market Research

June 15, 2016

Reality YOUTH research

The Middle East is one of the youngest regions in the world with about two thirds of the population under 25 years of age. Technology has brought winds of change to the Arab World and some would even say that in the preceding five years the Arab...

Catalogue: Consumer Insights 2009: The Pragmatic Approach

Authors: Tammy Jalboukh, Ambrish Chaudhry

Company: KANTAR TNS Malaysia

February 11, 2009

Research World (July/August 2005)

Research World is devoting a considerable section of this summer’s issue to market research in the ‘lost continent’. In what some people may denounce as an unforgivable concession to business convention, we have taken a pragmatic...

Catalogue: Research World 2005

Author: ESOMAR B.V.

August 1, 2005

Ya Sheikh, let me sell you a camel

The Middle East region has seen significant changes over the last few years, and these extraneous factors have shaped the lives and values of Arabs. A number of contradictions have occurred, behaviour that is difficult to explain at the outset, but...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Dipen Mehta, Daksha Desai

October 28, 2001

Woo me, woo my family... Marry me, marry my family

The Middle East epitomises collective behaviour. This is beautifullycaptured in a traditional saying 'it takes a village to raise a child'. This isincreasingly true of Saudi Arabia, one of the most populous countries inthe Middle East. While most...

Catalogue: ESOMAR Worldwide Advertising Conference 2000

Author: Suma Ravi

Company: Nielsen

November 1, 2000

Brief by name, brief by nature

The use of research by local companies in the Middle East region is increasing. While these companies understand the value of research and, in broad terms, what they want from a study, the buyers are often non- researchers who do not fully appreciate...

Catalogue: MENAP Forum 1996: Pressure On Profit

Author: Nigel W. Dix

March 1, 1996