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Research papers

Mobile technology

Technology has become a new ingredient for social survival. These devices are not cheap, but day-to-day life is easier when we have access to them, for all socio-economic levels. At an emotional level, it's very important for people to be able to buy...

Catalogue: Latin America 2016: Research Renovation
Authors: Armando Mora, Constanza Antelo, Maria Carolina Naranjo, Ana Carolina Sanchez
Company: Ipsos MRBI
April 13, 2016
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Citation

Mora, Antelo, Naranjo and Sanchez (2016a, April 13). Mobile technology. ANA - ESOMAR. Retrieved March 19, 2025, from


https://ana.esomar.org/documents/mobile-technology


Research papers

Turning existing technologies into new products

The paper presents a unique four-phased research approach for utilizing consumer insights to help determine how existing technologies can be transformed into new product offerings. Designers of technologies are often locked into perceiving their...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Boaz Mourad, Ilana Drucker, Stacey Matthias, Jason Zolov
Company: Insight Research Group Ltd.
March 30, 2003
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Citation

Mourad, Drucker, Matthias and Zolov (2003a, March 30). Turning existing technologies into new products . ANA - ESOMAR. Retrieved March 19, 2025, from


https://ana.esomar.org/documents/turning-existing-technologies-into-new-products-


Research papers

Keyboard and pen PC

CAPI is becoming a must to survive for organisations offering face-to- face fieldwork. Hardware investments constitute at least 75% of the total out of pocket initial CAPI investments. Two hardware alternatives are common in market research: the...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Niels J. Grommé
Company: KANTAR TNS Malaysia
January 1, 1997
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Citation

Grommé, N. J. (1997a, January 01). Keyboard and pen PC . ANA - ESOMAR. Retrieved March 19, 2025, from


https://ana.esomar.org/documents/keyboard-and-pen-pc-


Research papers

The Human AI Symbiosis

The insight industry faces an existential threat from AIUntil now, technological advancements have primarily enhanced the industry, making tasks simpler, faster and more efficient. Progressions from face-to-face to telephone interviewing and online...

Catalogue: Congress 2024
Authors: David Smith, Adam Riley
Companies: Decision Architects, DVL Smith Consulting
January 1, 1970
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Citation

Smith and Riley (1970a, January 01). The Human AI Symbiosis. ANA - ESOMAR. Retrieved March 19, 2025, from


https://ana.esomar.org/documents/the-human-ai-symbiosis


Research papers

Beyond Screens

The world of market research is constantly changing, seeking new and innovative ways to understand consumer behaviour. While traditional methods like surveys and focus groups have served their purpose, what if the entire process could be redefined?...

Catalogue: Congress 2024
Authors: Anna Trifiro, Mario Ramic, Riccardo Tumminello, Alessandro Imborgia, Ennio Armato
Company: FFIND
January 1, 1970
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Citation

Trifiro, Ramic, Tumminello, Imborgia and Armato (1970a, January 01). Beyond Screens. ANA - ESOMAR. Retrieved March 19, 2025, from


https://ana.esomar.org/documents/beyond-screens