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Research papers

The future of research

Qualitative research has at its essence the search for a consumer truth, an insight into behaviour or attitude that will guide the marketer to a product positioning distinctive and relevant enough to cut through the data smog and advertising clutter...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Fiona Jack, Bas Homans
Companies: Green Light International, MARE
September 1, 2000
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Citation

Jack and Homans (2000a, September 01). The future of research. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/the-future-of-research