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Research papers

Researching design

This paper demonstrates the key role qualitative research has played in developing and building Kimberly-Clark’s Away From Home sector as an innovator in its field. This paper also highlights some general learning about researching design and...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Greg Bohlen, Fiona Jack
Company: Green Light International
September 1, 1999
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Citation

Bohlen and Jack (1999a, September 01). Researching design . ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/researching-design-