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Research papers

Towards a new definition of OTS

Audience and measurement of large-scale media are defined in relation to advertising objectives. The cornerstone of Outdoor Media is panel contact. With the development of GPS, data collection on panel coordinates and individual routes will have a...

Catalogue: WM3 2007
Authors: Bernard Coutrot, Zysla Belliat, Guillaume Pichoff, Hugues Chavenon
June 3, 2007
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Citation

Coutrot, Belliat, Pichoff and Chavenon (2007a, June 03). Towards a new definition of OTS. ANA - ESOMAR. Retrieved December 01, 2024, from


https://ana.esomar.org/documents/towards-a-new-definition-of-ots


Research papers

Quality control of TV peoplemeter panels

It is particularly difficult to control the quality of the results obtained by the peoplemeter panels. Even though the technical resources to carry out a real control exist, no peoplemeter panel operator has so far used a simple system, known as the...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Joseph Khoury, Hugues Chavenon
June 9, 2002
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Citation

Khoury and Chavenon (2002a, June 09). Quality control of TV peoplemeter panels. ANA - ESOMAR. Retrieved December 01, 2024, from


https://ana.esomar.org/documents/quality-control-of-tv-peoplemeter-panels


Research papers

FRY

The CESP has carried out two types of experiment on measuring First Reading Yesterday (FRY). The first was performed during the National Readership Survey (NRS) in 1988. A questionnaire on yesterday reading was given by phone three weeks after the...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Hugues Chavenon, Françoise Dupont
June 15, 1994
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Citation

Chavenon and Dupont (1994a, June 15). FRY. ANA - ESOMAR. Retrieved December 01, 2024, from


https://ana.esomar.org/documents/fry


Research papers

Media moments

The present monograph on "media moments" objectively confirms that media contact depends in part on life-stvle. Preferred media moments with the press, television and radio are arranged differently according to the days of the week and how the...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Hugues Chavenon, Michel Lejeune
May 1, 1994
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Citation

Chavenon and Lejeune (1994a, May 01). Media moments. ANA - ESOMAR. Retrieved December 01, 2024, from


https://ana.esomar.org/documents/media-moments