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Becoming customer obsessed at the Royal Bank of Scotland

With this presentation from the Royal Bank of Scotland, you will learn about how customer insights are helping the bank becoming 'Customer Obsessed'. 

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ian Goulding, Libby Watkinson
September 8, 2019
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Citation

Goulding and Watkinson (2019a, September 08). Becoming customer obsessed at the Royal Bank of Scotland. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/becoming-customer-obsessed-at-the-royal-bank-of-scotland