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Research papers

Once upon a time there was a brand

This presentation considers the power and importance of brand and advertising stories in generating a marketplace in which we all want to participate.After all, the marketplace itself is a matrix of stories, a delicate fabric of dreams held together...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Lucia Rolli, Fiona Jack
Company: Green Light International
November 5, 2003
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Citation

Rolli and Jack (2003a, November 05). Once upon a time there was a brand. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/once-upon-a-time-there-was-a-brand