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Research papers

Media moments

The present monograph on "media moments" objectively confirms that media contact depends in part on life-stvle. Preferred media moments with the press, television and radio are arranged differently according to the days of the week and how the...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Hugues Chavenon, Michel Lejeune
May 1, 1994
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Citation

Chavenon and Lejeune (1994a, May 01). Media moments. ANA - ESOMAR. Retrieved December 01, 2024, from


https://ana.esomar.org/documents/media-moments