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Research papers

Horses for courses - RPD or PeopleMeter?

This paper revisits predictions made in one of the very first papers about Return Path Data delivered in 2005 at WAM . Incorporating findings from a qualitative survey of clients conducted exclusively for this paper, the presenters examine how the...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: George Shababb, Richard Marks
Company: KANTAR TNS Malaysia
October 21, 2010
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Citation

Shababb and Marks (2010a, October 21). Horses for courses - RPD or PeopleMeter?. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/horses-for-courses---rpd-or-peoplemeter-


Research papers

Time as the unifying metric

The paper argues that time budget studies offer a way forward for audience measurement in the digital era, helping us look across media and playing an essential dual role in media research, namely: providing a catalyst for fusion between single media...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Author: Richard Marks
Company: KANTAR TNS Malaysia
June 22, 2005
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Citation

Marks, R. (2005a, June 22). Time as the unifying metric. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/time-as-the-unifying-metric