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Research papers

Every grey cloud has a silver lining

Senior citizens have the time to enjoy life, but the way they do that and their needs and desires differ per individual. Senior citizens cannot be seen, nor handled, as a single homogeneous group.They can be segmented based on their need to control...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Vanesse van Eeghen, Liesbeth Gerritsen
Companies: MARE, Ogilvy
November 5, 2003
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Citation

van Eeghen and Gerritsen (2003a, November 05). Every grey cloud has a silver lining. ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/every-grey-cloud-has-a-silver-lining