Resources Library by ANA

Let?s Meet for a Drink (or Not, Im Busy Online)

Qualitative market researchers have long grappled with challenges while engaging with misunderstood generations or sensitive and culturally taboo topics. Very often, these challenges can take the form of a reluctant respondent, difficulties in...

Catalogue: Asia Pacific 2024

Authors: Rajeswari Bonala, Noopur Sharma

November 19, 2024

Decoding the Tech-Nurtured Brain

If you were born after 1980, then you are someone who has grown up in the Information Age. Millennials (or Generation Y), Generation Z and Generation Alpha are often called ?digital natives? as they have grown up with access to technology and digital...

Catalogue: Congress 2024

Author: Lyndall Spooner

October 1, 2024

Gen Z: Some like it old

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}li.li1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}span.s1 {font: 10.0px Menlo}ul.ul1 {list-style-type: disc}In this presentation you will learn: The story...

Catalogue: Fusion 2019

Authors: Benjamin Simmenauer, Charles Mezerette

Companies: respondi, leboncoin

November 10, 2019

The new rules of attraction

Entrepreneurship is the Millennial ambition. Record numbers of Millennials are starting their own business and governments around the world are accelerating this trend, supporting start-ups in the attempt to drive growth. So, the game is changing,...

Catalogue: ESOMAR Smart Data Lab

Author: Samantha Bond

November 4, 2019

Content rockstars

It?s not every daythat a small millennial insights team step changes in-market impact in a hugemultinational. In 2017, UnileverCMI created the Content Centre of Excellence as a small team to step-change content capabilities in Unilever. We...

Catalogue: Client Summit 2019- Autumn Edition

Author: Namita Mediratta

Company: Unilever

October 3, 2019

Take me home, country roads!

A recent study in the potato chips category with PepsiCo threw up critical learnings that we leveraged to create a refreshed way of looking at brand purpose, in the form of 'brand citizenship'. We also looked at examples from other studies that we...

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Arindam Mohanty

Companies: PepsiCo, Kantar

September 8, 2019

Millennial lens (Spanish)

There are more than 200,000,000 millennials in America: more than total population of 7 countries (Colombia, Argentina, Peru, Ecuador, Paraguay, Panama and Canada). Almost 2 times Mexico's population. Same size as Brazil. 65% of US size. More than...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Author: Constanza Cilley

Company: Voices! Research & Consultancy

May 14, 2018

Exploring the profiles of digital consumers and millennials in Bolivia (Spanish)

Capsule-invited country: Bolivia

Catalogue: Latin America 2017: #IN

Author: Roger Lopez

Company: Captura Consulting SRL

June 15, 2017

Just kidding (Spanish)

Just after food, humor is an important symbol of Mexican pride. We like to think that our humor is unique and unmatched, which has turned it into a given for all Mexicans and, thus, a difficult subject to approach through traditional methodologies....

Catalogue: Latin America 2017: #IN

Authors: Pamela Gutierrez Sanchez, Salvador Mata

June 15, 2017