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Research papers

Market research challenges in emerging economies

The challenge of market research is perhaps greatest in countries where it becomes nearly impossible to complete any daily polls due to conditions of social inequality, violence as an historical constant and inefficient transportation and...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Catalina Mejia Rozo, Helga Mora Santamaría
Company: YanHaas S.A.
September 13, 2012

Research papers

Latin eye tracking

The case describes the application of the Eye Tracking neurophysiologic technology in the advertising evaluation of Aceite Z with Super Fry, product of the multinational Team Foods. The television commercial created to halt the product's drop in...

Catalogue: Latin America 2010: The Innovation Journey
Authors: Carolina Mejía Posada, Catalina Mejia Rozo
Company: YanHaas S.A.
May 21, 2010