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Research papers

Communicating road safety procedures to children

The paper demonstrates the important role research can play in the development of an advertising campaign aimed at children. Following increasing concern about the safety of children on the roads, a detailed set of procedures to guide children across...

Catalogue: Seminar 1980: Children And Young People
Authors: Stephen Ellis, Ned Scott
Company: Ogilvy
June 15, 1980
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Citation

Ellis and Scott (1980a, June 15). Communicating road safety procedures to children. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/communicating-road-safety-procedures-to-children


Research papers

Media-measurements in the Dutch National Juveniles Survey 1979

In this paper the Dutch National Juveniles Survey 1979 will' be taken as a starting point for further analysis. Four major aspects will be worked out:1. General description of the survey;2. A case study;3. Introduction on the Reading Probability...

Catalogue: Seminar 1980: Children And Young People
Authors: Rob R. van den Heuvel, Hans van der Poel, Rien Stellingwerf
June 15, 1980
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Citation

van den Heuvel, van der Poel and Stellingwerf (1980a, June 15). Media-measurements in the Dutch National Juveniles Survey 1979. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/media-measurements-in-the-dutch-national-juveniles-survey-1979


Research papers

Speech-free measurement of advertising impact on children

The aim of the following experiment among children between 6 and 12 years was to measure the impact of advertising on children in a way which avoids any bias of recall by verbal methods of measurement. Since the ability to express oneself in words...

Catalogue: Seminar 1980: Children And Young People
Author: Ulrike Grabner
Company: IMAS International GmbH
June 15, 1980
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Citation

Grabner, U. (1980a, June 15). Speech-free measurement of advertising impact on children. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/speech-free-measurement-of-advertising-impact-on-children