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Research papers

Human or AI?

The impact of AI on the future of the market research industry is a topic that is currently generating a lot of discussion, excitement and fear. The implications of AI for our industry are varied and cover a wide range of potential areas of...

Catalogue: Congress 2023
Authors: Cecile Carre, Eva Wittmann
September 27, 2023

Research papers

Smart data works

Our goal was to conduct a study on a research project using ‘big data’ and to compare the outcome of the analyses with traditional survey research. Online shopper ratings and review data in social media is an exciting and ‘on...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Nikolai Reynolds, Stefan Maas, Robert Wiggall
Company: Ipsos MRBI
November 11, 2018

Research papers

Data confidential

Borrowing techniques from record linkage and using the latest algorithms from machine learning to link survey data with internal data, whilst still maintaining the individual anonymity.

Catalogue: Big Data World 2017: Smart Data Integration
Authors: Diane Berry, Josef Rieder
November 10, 2017

Research papers

Small is beautiful...and insightful too!

In a world of ever growing changeability affecting societies' decision making, the ability to monitor behavior is becoming of increasingly necessary. When we are able to collect and monitor behaviors as near as possible to the state of events, the...

Catalogue: Latin America 2017: #IN
Authors: Orlando Riebman, Juan Chasan, Pablo Cibella
Company: StatMark Group, S.A.
June 15, 2017

Research papers

Happy malcontents

What increases our happiness? Does wealth make us less stressful and happier? Does stress make us unhappy? What is the relation between our material as well as psychological well-being on one hand and satisfaction with social conditions on the other?...

Catalogue: Congress 2007: Excellence
Author: Krzysztof Zagorski
September 19, 2007

Research papers

Orientations to health care reform

This paper describes an approach that allows us to take the findings of a large scale health survey of more than 3,000 Canadians and analyse these findings so as to assess Canadians' reactions not just to specific reform measures but also to broad...

Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: Jane Armstrong, Diana MacDonald, Lorne James Rothman
Company: IRIS Network
February 23, 2003

Research papers

Office-based data collection

This survey was to form part of an Incentive Programme comprising all staff at all of the bank’s 260 branch offices throughout Sweden. Within this framework both selected economic key ratios and customer satisfaction are measured at branch...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Per Lundgren
June 15, 2000

Research papers


In complete contrast to those media surveys which focus on media consumers, this paper aims to reveal the other side of the coin, by taking a closer look at MNCs {media non-consumers). The field selected for analysis is an area small in size but...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Manu Castilla, Fernando Lacabe
October 20, 1998

Research papers

Multivariate analysis of survey data

A chapter such as this can only scratch the surface in terms of informing the reader what techniques are available, what they do, how they do it, and what are the pitfalls, so it must be seen as purely introductory. Nevertheless, it attempts to...

Catalogue: Consumer Market Research Handbook
Author: Ken Baker
September 1, 1998