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Research papers

Corporate image purchasing analysis

The choice of a specific manufacturer (brand) or supplier in the business-to-business market is not only determined by company performance, e.g. price, quality and time of delivery, but also by a company's corporate image. Corporate Image Purchasing...

Catalogue: ESOMAR Congress 1987
Authors: J. N. van der Veld, Erik-Jan Borgmeijer
Company: Motivaction International B.V.
September 1, 1987