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Research papers

The road to riches fuelled by brand power

The latest, hot off the press, new BrandZ ranking of the Top 10 Automotive Most Valuable Brands (2013) will be announced. This fire-starter presentation will also provide an analysis of who is up and who is down, why, and trends since 2006, with...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business
Authors: Nick Bull, Peter Walshe
Company: KANTAR TNS Malaysia
May 24, 2013
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Citation

Bull and Walshe (2013a, May 24). The road to riches fuelled by brand power. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/the-road-to-riches-fuelled-by-brand-power


Research papers

Brand power, premium and potential

A new year and new methodologies. The latest research results are brought to life in an interactive presentation that contrasts the CEE and the rest of the world. This presentation includes a case study which illustrates how the strength of the Sazka...

Catalogue: CEE Research Forum 2013: Research Remix
Author: Peter Walshe
Company: KANTAR TNS Malaysia
March 17, 2013
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Citation

Walshe, P. (2013a, March 17). Brand power, premium and potential. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/brand-power-premium-and-potential