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Insights' Privacy Day 2021: Privacy outlook

ESOMAR is joined by QRCA in exploring the Privacy Outlook for 2021, join experts from QRCA and ESOMAR's Professional Standards and Legal Committees as they discuss the emerging regulatory and compliance trends facing the data, research and insights...

Catalogue: Webinars 2021
Authors: Kim Smouter-Umans, Lisa Horwich, Amy Yeung, Reg Baker, Mike Cooke
January 28, 2021

Research papers

Great results from ambiguous sources

Rapidly increasing reliance on Internet panels as a sample source has led to data quality problems. Validation and data cleaning procedures common from telephone and in-person interviewing have not kept pace with these new methods.This paper details...

Catalogue: Panel Research 2006
Authors: Reg Baker, Theo Downes-Le Guin, Joanne Mechling
October 8, 2006


Members-only Summer Roundtable: Client-side Chat

In September of 2020 and again in March of this year, ESOMAR joined forces with around two dozen associations worldwide to conduct a global survey of client-side researchers. Its purpose was to improve our understanding of changes in the way brands...

Catalogue: Webinars 2021
Authors: Reg Baker, Michelle Gansle, Barry Jennings, Nicole Umana
Companies: ESOMAR, McDonald's Corporation, Microsoft, Mars Wrigley
August 5, 2021


ESOMAR and GRBN joint Webinar: Using samples in online market research

The ESOMAR/GRBN Online Research Guideline provides researchers with best practice guidance to help users and providers understand how evolving approaches to online sampling can impact and potentially compromise data quality.This webinar takes that...

Catalogue: Webinars 2016
Authors: Reg Baker, Melanie Courtright, Jackie Lorch
June 15, 2016

Research papers

Après nous le déluge?

The drumbeat of "change" in market research is everywhere. Wherever you look, whatever conference you attend and whatever you read, the message is the same: Change is here; change is real; and it is going to affect you and your business’. Often,...

Catalogue: Congress 2014: What Inspires?
Authors: Simon Chadwick, Reg Baker
September 10, 2014



From Story to Glory

ESOMAR has joined with our education partner, the Market Research Institute International at the University of Georgia Center for Continuing Education, to deliver a series of education-oriented webinars on some of the most...

Catalogue: Webinars 2020
Authors: Jeffrey Henning, Angela Canin, Reg Baker
April 8, 2020

Research papers

Without a NET

After a period of rapid growth online research has entered a period where concerns about data quality have led to widespread questioning of its validity. As a consequence, clients increasingly seek assurances that the results we produce with online...

Catalogue: Panel Research 2008
Author: Reg Baker
Company: Market Strategies International
October 24, 2008


Set your business apart

We have access to more data than ever before, and how we deal with all this data is more important than ever. Not just to the individual or respondent behind the data, but to your consumers and clients as well.Protecting personal data and delivering...

Catalogue: Webinars 2017
Authors: Joke Ruwen, Kim Smouter-Umans, Enrique Domingo de Bias, Reg Baker, Hana Huntova
November 7, 2017