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Research papers

Digital divorce or digital love affair

The use of Information and Communication Technology (henceforth ICT) products and services varies to a considerable degree. There are users who devour any innovation and would prefer beta versions to challenge both themselves and technology. Other...

Catalogue: Congress 2008: Frontiers
Authors: Oliver Tabino, Stefanie Gutknecht, Tim Dörflinger, Kerstin Klar
Company: Deutsche Telekom
September 26, 2008

Research papers

Eat the rich!

The paper shows two different sides of state-of-the-art qualitative market research and consulting: elucidating the impact of Constructivism on qualitative market research and its implication for the method of ethnographic interviewing...

Catalogue: Qualitative 2005
Authors: Kerstin Klar, Oliver Tabino
Company: SINUS Markt- und Sozialforschung GmbH
November 13, 2005