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Research papers

Using consumers to create collective genius!

Fragrance Research tends to focus on asking consumers' opinions about fragrances after perfumers and marketers have created and selected them.We believe that consumers can, and should, contribute to the creative development of scents whether for...

Catalogue: Fragrance 2007
Authors: Barbara Busch, Barbara Preyssas
November 14, 2007

Research papers

A new qualitative research tool for global concept testing

At a time when many manufacturers are facing difficult challenges in finding consumer-relevant innovation, global marketing groups are challenging the research industry as a whole to find fast and effective ways to contribute to the development of...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Author: Barbara Busch
November 10, 2002

Research papers

Accident, fact or fiction?

This paper draws attention to the importance of perceived coherence between fragrance and concept - as expressed by name, pack, packaging, positioning, and advertising - and claims that products lacking such coherence, will encounter grave...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Barbara Busch
December 1, 1996

Research papers

Analysis of problems inherent in the prevailing fragrance research

The present fragrance research situation can be defined by just two words: need and dis-satisfaction The need for fragrance research is based on the fragrance's perceived importance as the "invisible brand personality", due to which it is constantly...

Catalogue: Seminar 1993: Consumer Research In Fragrance Business
Author: Barbara Busch
June 15, 1993

Research papers

Two cultures meet and create a third

Each of us has developed her own form of expertise separately, in resonance with the main product areas she works for, i.e. functional products for Barbara and fine fragrances for Olwen. Recently, we have come to feel that the market demands a closer...

Catalogue: Seminar 1991: Fine Fragrances And Fragrances In Consumer Products
Authors: Olwen H. Wolfe, Barbara Busch
June 15, 1991