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Research papers

Using consumers to create collective genius!

Fragrance Research tends to focus on asking consumers' opinions about fragrances after perfumers and marketers have created and selected them.We believe that consumers can, and should, contribute to the creative development of scents whether for...

Catalogue: Fragrance 2007
Authors: Barbara Busch, Barbara Preyssas
November 14, 2007
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Citation

Busch and Preyssas (2007a, November 14). Using consumers to create collective genius!. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/using-consumers-to-create-collective-genius-