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Webinars

Create a sensory signature to strengthen your products and brands

Today brands elaborate strategies to create and maintain a very unique and unfailing connection with their faithful consumers. A thrilling sensory and emotional experience lived during the product usage is the most decisive key factor of the...

Catalogue: Webinars 2015
Authors: Lise Dreyfuss, Isabelle Marx
Company: Biofortis SAS
June 15, 2015
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Citation

Dreyfuss and Marx (2015a, June 15). Create a sensory signature to strengthen your products and brands. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/create-a-sensory-signature-to-strengthen-your-products-and-brands


Research papers

Fragrance innovation

This presentation aims at presenting a new method allowing understanding consumer perception of one specific shower gels universe. It shows the interest of using this new method, free sorting, to fulfill the marketing and market research knowledge...

Catalogue: Fragrance 2009: The Trends Mistral
Authors: Lise Dreyfuss, Sylvie Danilo, Claire Garrel
June 26, 2009
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Citation

Dreyfuss, Danilo and Garrel (2009a, June 26). Fragrance innovation. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/fragrance-innovation


Research papers

Sensory evaluation

When a person comes into contact with a given fragrance, he or she experiences sensations that are unique to him or her. But is it a reason why we could not try to describe 'objectively' or as 'objectively' as possible the fragrances of our...

Catalogue: Fragrance 2007
Authors: Huguette Nicod, Florence Sponton, Hélène Azoeuf, Lise Dreyfuss, Pascale Elmalan
Company: Nestlé
November 14, 2007
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Citation

Nicod, Sponton, Azoeuf, Dreyfuss and Elmalan (2007a, November 14). Sensory evaluation. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/sensory-evaluation