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Research papers

From fragrance to experience

This research demonstrates that advanced consumers tend to reject objects that are made of or associated to the feeling of “artificial” and “chemical”. the current revolution undergoing domestic cleaning products is only an...

Catalogue: Fragrance 2007
Authors: Tiziana Traldi, Sabrina Donzelli
Company: Future Concept Lab s.r.l.
November 14, 2007
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Citation

Traldi and Donzelli (2007a, November 14). From fragrance to experience. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/from-fragrance-to-experience


Research papers

From marketing to 'societing'

The world of research is undergoing a process of change characterised by the emergence of increasingly sophisticated techniques that depart from traditional market research to embrace other methods drawing from psychology, ethnography, semiotics,...

Catalogue: ESOMAR Conference 2005: Innovate!
Authors: Tiziana Traldi, Furio Camillo, Francesco Morace
Company: Future Concept Lab s.r.l.
February 27, 2005
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Citation

Traldi, Camillo and Morace (2005a, February 27). From marketing to 'societing'. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/from-marketing-to-societing-