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Research papers

From fragrance to experience

This research demonstrates that advanced consumers tend to reject objects that are made of or associated to the feeling of “artificial” and “chemical”. the current revolution undergoing domestic cleaning products is only an...

Catalogue: Fragrance 2007
Authors: Tiziana Traldi, Sabrina Donzelli
Company: Future Concept Lab s.r.l.
November 14, 2007
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Citation

Traldi and Donzelli (2007a, November 14). From fragrance to experience. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/from-fragrance-to-experience


Research papers

From marketing to 'societing'

The world of research is undergoing a process of change characterised by the emergence of increasingly sophisticated techniques that depart from traditional market research to embrace other methods drawing from psychology, ethnography, semiotics,...

Catalogue: ESOMAR Conference 2005: Innovate!
Authors: Tiziana Traldi, Furio Camillo, Francesco Morace
Company: Future Concept Lab s.r.l.
February 27, 2005
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Citation

Traldi, Camillo and Morace (2005a, February 27). From marketing to 'societing'. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/from-marketing-to-societing-


Research papers

The role of South America in the Genius Loci Lab

This paper examines the future of South America, its relation with youth culture and the implications for marketing and strategies that can be adopted in the international market. The paper explains how and why the Genius Loci Program will evolve...

Catalogue: Latin America 2001
Author: Francesco Morace
Company: Future Concept Lab s.r.l.
May 1, 2001
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Citation

Morace, F. (2001a, May 01). The role of South America in the Genius Loci Lab. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/the-role-of-south-america-in-the-genius-loci-lab


Research papers

Net and nomadism

This paper analyzes the links between internet technology and relationships in three ways which offer different ways of experiencing time-space relationships: 1. Netrade and client networking: wired in individual and business relationships. These...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Francesco Morace
Company: Future Concept Lab s.r.l.
September 1, 2000
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Citation

Morace, F. (2000a, September 01). Net and nomadism. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/net-and-nomadism


Research papers

Genius loci

The paper describes the future of ethnic marketing and the implications for marketing and strategies that can be adopted in ethnically diverse markets. It explores the impact that the conciliation between local and global will generate changes to the...

Catalogue: Ethnic Marketing 2000
Author: Francesco Morace
Company: Future Concept Lab s.r.l.
July 1, 2000
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Citation

Morace, F. (2000a, July 01). Genius loci. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/genius-loci