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Research papers

Videos

Unlocking the Secrets of Agile Information

Mars Wrigley has embarked on a journey to enhance its portfolio with healthier options that cultivate people?s need for more physical, emotional and social resilience. To develop this health and well-being strategy, they combined foundational and...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul, Thomas Troch, Selma van t Hul
November 27, 2023

Videos

Improving the Planet One Snack at a Time

It?s not often that a marketer and a researcher get together to explore, identify and work towards fine-tuning the business purpose, positioning and targeting for an ambitious start up with a global view, to birth a focused pilot. This is what helped...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese
November 22, 2023

Research papers

Improving the Planet One Snack at a Time

It?s not often that a marketer and a researcher get together to explore, identify and work towards fine-tuning the business purpose, positioning and targeting for an ambitious start up with a global view, to birth a focused pilot. This is what helped...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Joy Ganvik, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese, Joy Ganvik, Rahul S Verghese
Companies: SA Market Insights, Tracism
November 22, 2023

Research papers

Research papers

How an Agile Community Approach Supported the Transition from Uncle Ben's to Ben's Original

In the summer of 2020, a myriad of racial injustices were thrown into the global spotlight thanks to the acceleration of the Black Lives Matter movement. Mars Food, already being aware of this movement, decided that it was time to evolve the...

Catalogue:
Authors: Katie Kaylor, Patricia Van der Hart
September 27, 2023

Videos

Research papers

Human-centric Innovation...On the Edge

To develop "experiential snacking" solutions, Mars Wrigley looked for inspiration at the edge, by teaming upwith leading-edge change-makers, looking for emergent semiotic codes that take us to the edge and gettinginspired by an edgy crowd of global...

Catalogue: Congress 2022: 75th Anniversary
Authors: Nicole Umana, Thomas Troch
Companies: InSites Consulting, Mars Wrigley
September 23, 2022

Research papers

The evolution of product testing in the new digital world

This paper entails how CLTs can be adapted to today's needs by showcasing three case studies in the soft drinks category. We showcase how we used rapid prototyping to accelerate product development to shorten the time to market. Another case study...

Catalogue: Latin America 2020 - Insights Festival
Authors: Nikolai Reynolds, Anton Netkach, Anna Taranyan
Companies: IPSOS, PepsiCo
October 19, 2020