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Research papers

Standing on the shoulders of giants

Recognising innovation opportunities based on customer needs online is labor intensive, as user-generated content grows exponentially. Machine learning takes the insight process to a new level by utilising machine's and human's individual strengths....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Anna Marchuk, Stefan Biel, Volker Bilgram, Signe Worning Løgstrup Jensen
Company: HYVE
November 11, 2018
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Citation

Marchuk, Biel, Bilgram and Worning Løgstrup Jensen (2018a, November 11). Standing on the shoulders of giants. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/standing-on-the-shoulders-of-giants-9485


Research papers

The BMW Group co-creation lab

Co-creation platforms as a new instrument to permanently innovate with end consumers are introduced in this presentation, shedding light on the potential benefits of such platforms for both consumers and companies. How the platform facilitates the...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Philipp Wiegandt, Gregor Jawecki, Volker Bilgram
Companies: HYVE, BMW Group
November 16, 2010
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Citation

Wiegandt, Jawecki and Bilgram (2010a, November 16). The BMW Group co-creation lab. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/the-bmw-group-co-creation-lab


Research papers

Listening to social media from a B2B2C perspective

This paper gives insight into B2B-specific business requirements and how the application of innovative, consumer-centric research methods like Netnography can be applied to strengthen the competitive situation of strategic suppliers within the B2B2C...

Catalogue: Online Research 2010: E-Universe
Authors: Steffen Hück, Julia Jonas, Anne Grünhagen, Cornelia Lichter
Companies: HYVE, Symrise AG
October 19, 2010
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Citation

Hück, Jonas, Grünhagen and Lichter (2010a, October 19). Listening to social media from a B2B2C perspective. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/listening-to-social-media-from-a-b2b2c-perspective


Research papers

A human centred innovation approach

This presentation provides insight into the open innovation and co-creation idea and describes a human-centred innovation approach with respect to the changing roles of market research and product design. The increased importance of strong...

Catalogue: Qualitative 2009: The Evolving Human
Authors: Steffen Hück, Michael Bartl
Company: HYVE
November 19, 2009
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Citation

Hück and Bartl (2009a, November 19). A human centred innovation approach. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/a-human-centred-innovation-approach


Research papers

Netnography research

Online conversations in web forums, blogs and other 'user generated content' platforms are a valuable source for gaining unobtrusive Consumer Insights. A new method to analyze this user generated content is Netnography. The Netnography method...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Michael Bartl, Steffen Hück, Stephan Ruppert
Company: HYVE
February 11, 2009
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Citation

Bartl, Hück and Ruppert (2009a, February 11). Netnography research. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/netnography-research