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Videos

Measuring the impact of connectivity on unconnected users in rural Kenya

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Moving beyond generalizations: New research approaches to understand the impact of the Internet on user lives and experiences. This presentation talks about the collaborative...

Catalogue: Client Summit 2019- Spring Edition
Authors: Esra Ozkan, Stellah Nyagah
June 27, 2019

Research papers

Shrugging off gender inequality

We aim to help shift Japan's course towards a brighter future -- economically, as a society and as individuals -- by illuminating the true cost of gender inequality. To tackle the issue Unilever has partnered with Ipsos to conduct quantitative...

Catalogue: Asia Pacific 2019
Authors: Deanna Elstrom, Emi Nishiyama
Companies: Ipsos MRBI, Unilever
May 22, 2019

Videos

Twitter and its conversational context (Spanish)

Digital life in our modern world has merged with the analog lives of people. The horizon of human relations, including their deepest needs and interests, has extended to the virtual space of the different social networks that have positioned...

Catalogue: Latin America 2019
Authors: Angel Heredia, Omar Schoijet
Companies: Arconte, Twitter
April 9, 2019

Research papers

Twitter and its conversational context

Digital life in our modern world has merged with the analog lives of people. The horizon of human relations, including their deepest needs and interests, has extended to the virtual space of the different social networks that have positioned...

Catalogue: Latin America 2019
Authors: Angel Heredia, Omar Schoijet, Ana Victoria Garcia
Companies: Arconte, Twitter
April 7, 2019

Research papers

IoT and market research

The Internet of things (IoT) has disrupted several industries in the recent years. Logistics, medicine, manufacturing, and much more but market research is not one of them. Several reasons explain this, but the main reason is that the data required...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Esteban Angel, Javier Cartagena, Jorge Andrés Mendez, Ricardo Velasquez, Maria Alejandra León
Company: Synapsis
March 19, 2018

Case studies

Digesting glocal

In the case of the present study, introducing an intercultural way of working unveiled pre-existing dynamics that reproduced the dichotomy of us versus them, notably within gender roles. For this reason, and recognising our own feminine perspective...

Catalogue: Global Qualitative 2017: Back to the future
Authors: Jill Jefferis, Brisa Cristina Correa de Araujo, María Luz Moreno
Company: OCEANWISE
November 7, 2017

Research papers

Super-diversity research

If you thought the future was going to be elegantly and efficiently connected for international brand builders, think again: it's the age of hyper diversification. Danone Mexico and DLR joined forces to leverage, rather than tame cultural friction.

Catalogue: Global Qualitative 2017: Back to the future
Authors: Alfredo Troncoso, Adelina Vaca, Aranzazú Gómez
October 4, 2017

Research papers

Call yourself a developer?

Microsoft needed to accurately identify their prime target of developers. Their solution lies at the intersection of Consumer and B2B research. Learn why Microsoft needed to use one to figure out the other, while exploring secondary data sets.The...

Catalogue: Congress 2017: Visionary
Authors: Hetty Fore, Renuka Iyer, Keith Phillips
Company: Research Now SSI
September 5, 2017

Research papers

Math and magic

AOL, a leader in digital content and storytelling, and VoxPopMe, a technology platform specializing in qualitative video research, partnered to explore best practices for including and operationalizing video in research.

Catalogue: Congress 2017: Visionary
Authors: Denise Brien, Dean Macko, Tom Higgins, Niamh Jones
Company: VoxPopMe Ltd
September 4, 2017