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Research papers

A new approach to old questions

The method, described at some detail in the paper, can be briefly summarised as having people act as their own editor. After being shown selected audio visual stimulus respondents are provided with transcripts, still photos, and actual programme...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope
Authors: Brent Macgregor, David E. Morrison, Michael Svennevig
December 1, 1995
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Citation

Macgregor, Morrison and Svennevig (1995a, December 01). A new approach to old questions. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/a-new-approach-to-old-questions


Research papers

Beyond focus groups

The purpose of the paper is to explain a new method - editing groups - of understanding viewers' response to programmes. The paper begins by questioning the claims that qualitative researchers make for research using focus groups. It argues that,...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Andrea Millwood Hargrave, Brent Macgregor, David E. Morrison
May 1, 1994
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Citation

Hargrave, Macgregor and Morrison (1994a, May 01). Beyond focus groups. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/beyond-focus-groups