Resources Library by ANA

High-tech to enhance high touch

This presentation discusses the way new developments in audio capture and editing technology can enhance the utility of qualitative research for the moderator and clients. Specifically, the presenters employed the Interclipper (R) software program to...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Authors: Judith Langer, Jon Last

November 5, 2003

360° insight for new brand development

Traditional research rarely fuels the creative brand development process. At its best it evaluates and optimises. At its worst it kills ideas. This presentation describes how fresh sources of insight can help generate the 'big idea' for a new brand...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Author: Ben Wood

Company: KANTAR TNS Malaysia

November 5, 2003

Can you be half-pregnant?

The concept that there are two types of data (qual and quant) does not necessarily mean that there are only two approaches to research (qual and quant): a blended approach called 'quanti-qual' can also be employed to help a researcher more fully...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Author: Michael Mayernik

November 5, 2003

Hip-hop: Subculture or super brand?

The presenters argue that a true understanding of the appeal of hip-hop can have valuable implications for marketers seeking to connect with young people. Hip-hop incorporates a number of key values which resonate powerfully with the youth target....

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Authors: Chris Arning, Ednyfed Tappy

Company: Flamingo

November 5, 2003

Research for innovation

Philips Design is a global community of professionals, focused on delivering competitive value to its clients through design, and striving for innovation in both design services and in the solutions offered.This paper based on the 2003 research...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Author: Monica Bueno

Company: Philips International

November 5, 2003

The demise of the staid and the mute, evolve or fade away!

Has technology invaded the domain of qualitative research? Are we, as researchers utilizing it to our advantage?This paper addresses the overall needs regarding reporting, conclusions, and an action standard, i.e. operational use of the qualitative...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Author: Dipen Mehta

November 5, 2003

The shepherd and the cowboy

This paper describes how cultural understanding can be effectively utilised in the development of strategic marketing communication.It describes the values of young people in the MENA region, how these impact on their aspirations and expectations...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Authors: Othman Ouazzani, Nandini Roy

Company: The Coca-Cola Company

November 5, 2003

A holistic approach to customer loyalty research

This presentation describes a case study conducted for Microsoft Denmark in 2002.The aim of the presentation is to describe the fruitfulness of involving internal relations of the client company when working with customer satisfaction, thus obtaining...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Authors: Lars Bo Anderson, Christian Agger

Companies: Microsoft, Ulveman Explorative A/S

January 1, 2000