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Research papers

The current situation of opinion polling round the world

A somewhat general survey of the condition of opinion polling round the world is reported. In Western Europe and the English speaking countries in particular they are firmly embedded, recognised and understood by politicians and journalists, together...

Catalogue: Seminar 1986: Opinion Polls
Author: Norman L. Webb
June 15, 1986
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Citation

Webb, N. L. (1986a, June 15). The current situation of opinion polling round the world. ANA - ESOMAR. Retrieved April 20, 2025, from


https://ana.esomar.org/documents/the-current-situation-of-opinion-polling-round-the-world


Research papers

Reliability and sensitivity of research surveys

Elements of the design and operation of large scale surveys introduce sources of error not adequately dealt with in normal textbook formulae. Nevertheless, it is often possible by comparing the results of replicated surveys to arrive at objective and...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Norman L. Webb
Company: Gallup International Association
June 15, 1983
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Citation

Webb, N. L. (1983a, June 15). Reliability and sensitivity of research surveys. ANA - ESOMAR. Retrieved April 20, 2025, from


https://ana.esomar.org/documents/reliability-and-sensitivity-of-research-surveys


Research papers
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Citation

Worcester et al. (1980a, June 15). Journalistic developments in the use of opinion polls: Open discussion. ANA - ESOMAR. Retrieved April 20, 2025, from


https://ana.esomar.org/documents/journalistic-developments-in-the-use-of-opinion-polls-open-discussion


Research papers

The democracy of opinion polls

Observation of the behaviour, attitudes and opinions, among other things, of a population can be done to achieve many objectives. Much of such studies belong to the field of market research, and much to social research. Opinion polling is included in...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls
Author: Norman L. Webb
Company: Gallup International Association
June 15, 1980
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Citation

Webb, N. L. (1980a, June 15). The democracy of opinion polls. ANA - ESOMAR. Retrieved April 20, 2025, from


https://ana.esomar.org/documents/the-democracy-of-opinion-polls-1993


Research papers

Uniformity and diversity in research operations in the USA and Europe

An American research buyer operating in Europe has his problems which are not unique to his situation but which are paralleled by any European buyer operating outside his own country, whether elsewhere in Europe, in the United States, or other...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Norman L. Webb
March 1, 1979
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Citation

Webb, N. L. (1979a, March 01). Uniformity and diversity in research operations in the USA and Europe. ANA - ESOMAR. Retrieved April 20, 2025, from


https://ana.esomar.org/documents/uniformity-and-diversity-in-research-operations-in-the-usa-and-europe


Research papers

Values for money

The London Transport Executive is a very important media owner. Gallup, who had previously worked with the LTE on commercial evaluation of posters, was asked if it could assess the extent to which posters shocked or offended the public. A form of...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Norman L. Webb
Company: Gallup International Association
September 1, 1978
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Citation

Webb, N. L. (1978a, September 01). Values for money . ANA - ESOMAR. Retrieved April 20, 2025, from


https://ana.esomar.org/documents/values-for-money-


Research papers

Opinion polling viewed by a late starter

The author draw from his experience that opinion polling is part of the main-stream of market research, not a seapart methodology. The remaining sections of this paper deal with his view on both technical and non-technical problems that have arisen...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Norman L. Webb
Company: Gallup International Association
August 1, 1975
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Citation

Webb, N. L. (1975a, August 01). Opinion polling viewed by a late starter. ANA - ESOMAR. Retrieved April 20, 2025, from


https://ana.esomar.org/documents/opinion-polling-viewed-by-a-late-starter