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Research papers

Brands without borders

This presentation will show how consumer co-creation can play a significant role in developing strong cross-regional brands in Asia. Mizone is a beverage brand that has grown strongly in the APAC region, with an independent brand voice in different...

Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Philip McNaughton, Dewi Larasati
Company: Face
April 7, 2013
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Citation

McNaughton and Larasati (2013a, April 07). Brands without borders. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/brands-without-borders


Research papers

Coca-Cola project shopper 360°

Project Shopper 360° shows how brands can respond to the challenges of the post recession shopper landscape through continual dialogue with consumers. This paper will show how cutting edge community research combined with on the go mobile and...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Philip McNaughton, Beth Corte-Real
Companies: Face, The Coca-Cola Company
March 1, 2011
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Citation

McNaughton and Corte-Real (2011a, March 01). Coca-Cola project shopper 360°. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/coca-cola-project-shopper-360-


Research papers

Project hijack

This paper will show how a project aimed at helping Coca-Cola GB better understand the older teen audience has lead to a significant legacy inside Coca-Cola in terms of ways of thinking about the role consumers can play in the business. It will show...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Philip McNaughton, Beth Corte-Real
Companies: Face, The Coca-Cola Company
September 15, 2010
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Citation

McNaughton and Corte-Real (2010a, September 15). Project hijack. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/project-hijack


Research papers

Co-creating insights

Many brands over the years have talked the talk in terms of being a customer driven organisations, but this has often meant little more than brand teams attending a few customer immersion sessions and testing a few ideas in focus groups and through...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Andrew Needham, Philip McNaughton
Company: Face
February 11, 2009
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Citation

Needham and McNaughton (2009a, February 11). Co-creating insights. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/co-creating-insights