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Research papers

Latin American profile, demographics and socio economic strata

Aiming to enhance the knowledge of the region with enormous potential for development and surprising diversity, the presenters have prepared an overview on the demographic profile of Latin America. A set of basic indicators has been selected (based...

Catalogue: Latin America 2006
Authors: Manuel Barberena, Norah Schmeichel, Bárbara Corrales
Companies: GfK, Pearson S.A. de C.V.
October 20, 2006

Research papers

Developing unified key performance indicators based on the integration of site-centric and panel-centric online data

The perceived conflict between server-centric and panel-centric metrics has served to bring confusion to the users of Internet audience measurement. This paper sets out to resolve this dissonance through the unification of both data sets to produce...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Author: Stephen Shaw
June 20, 2003

Research papers

New data collection techniques

This paper cautions against rushing toward new data collection technologies and instead urges an assessment where and when they are appropriate. Only a small amount of primary research on this has been undertaken, and as such the assertions are...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Rana Tassabehji, Russell King
September 23, 2001

Research papers

Service quality evaluation in the pharmaceutical industry (Spanish)

The use of this methodology allows us to draw' a performance chart of ourselves as well as of competitors identifying the strong cores of services that are to be maintained the weak cores that need to be improved and those others of a more...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Nestor Cohen, Monica Soto
June 15, 1999

Research papers

Untangling the European web

This paper examines demographic and targeting benchmarks for online media planning taking a critical look at the currently used terminology and suggests new approaches such as the link of frequency of web usage mid intensity (surfing time).

Catalogue: ESOMAR Net Effects 1999
Authors: Jennifer Baum, Susanna Rehbein
June 15, 1999

Research papers

Service quality evaluation in the pharmaceutical industry

The use of this methodology allows us to draw' a performance chart of ourselves as well as of competitors identifying the strong cores of services that are to be maintained the weak cores that need to be improved and those others of a more...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Nestor Cohen, Monica Soto
June 15, 1999

Research papers

Creating competitive intellectual capital

As organizations evolve from multi-domestic to transnational they need to develop new ways of obtaining sharing and acting upon marketing information. The technological advances that led to the ‘marketing information revolution’ now...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Hans-Willi Schroiff
September 1, 1998

Research papers

Interactive evaluation of the work environment

The paper presents a model of interactive evaluation of the work environment using the Internet. The model offers a number of possibilities. For example individuals in the target group which in this particular case are Swedish engineers will be...

Catalogue: The Worldwide Internet Seminar 1998
Author: Per Lundgren
June 15, 1998

Research papers

From market research to marketing research and development

The world’s top ten pharmaceutical companies continue to reorient their strategies toward greater focus on core therapeutic segments and continuous improvement of efficiency in the development and marketing of their new chemical entities (NCE)....

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future
Authors: Kenneth G. Watson, Andre Boer
June 15, 1997