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Research papers

Shopper sentiments and the environment

Our research investigates and compares the environmental attitudes of shoppers across global markets. To this end, our paper ascertains the extent to which there are similarities or differences between country specific shopper perceptions toward...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Vincenzo Ciummo, Scott Young
Company: Perception Research Services International
March 4, 2009
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Citation

Ciummo and Young (2009a, March 04). Shopper sentiments and the environment. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/shopper-sentiments-and-the-environment


Research papers

Shopper's own views of in-store activities

One of the most challenging issues in retail marketing is knowing which media forms have been used by consumers prior to entering the retail environment. Drawing from the on-going U.S. Simultaneous Media Consumption (SIMM) studies, in this session,...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Don E. Schultz, Martin P. Block
March 4, 2009
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Citation

Schultz and Block (2009a, March 04). Shopper's own views of in-store activities. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/shopper-s-own-views-of-in-store-activities